Emotional health coaching isn't priced against doing nothing. It's priced against the real alternative most people are actually choosing without realising it: years of carrying anxiety instead of resolving it. The Anxiety Breakthrough Formula is £997 (or three payments of £333) for a complete, eight-session process, and once you compare that to what it replaces, the price makes a lot more sense.

Because it isn't selling you a technique. Breathing exercises, journaling prompts, and generic anxiety apps are cheap because they're designed to help you get through today, not to change why today feels like this in the first place. They're priced as small, repeatable purchases because you'll need to keep buying them.

​The Anxiety Breakthrough Formula is priced as what it is: a structured process with a defined start and end, built to find the root of your anxiety and un-create it. That's a fundamentally different product to a £3 app subscription, and it's priced like one.

Not to free. You're comparing it to the real cost, in money, time and quality of life, of carrying anxiety indefinitely instead of resolving it once.

​Private therapy in the UK typically runs £40 to £150 a session, and sessions are usually weekly with no fixed number planned from the outset. That's roughly £170 to £300 a month, for as long as it takes, which for a lot of people is years, not months. Add up two or three years of that, plus the apps, the books, the courses, and the real number most people have already spent trying to get through their anxiety is far higher than £997. It's just spent in smaller amounts, over a much longer time, without a defined endpoint.

One number, paid once or over three months: £997. Eight sessions. No ongoing subscription, no "book another block when you're ready," no indefinite monthly spend. You know exactly what it costs and exactly what it's for before you start.

​That's not because the work is smaller than years of therapy. It's because it's aimed at a different outcome. Un-creating anxiety at the root doesn't require the same open-ended time commitment that carrying it does, so it isn't priced as if it does.

It's an honest one. You're not paying more because the method is complicated for its own sake. You're paying for a specific, structured process, delivered by one person who knows it properly, aimed at a result rather than an ongoing relationship with your anxiety. Whether that's the right investment for you specifically is worth talking through, not guessing at.

Book a free 30-minute consultation with Richard. It's a real conversation about what you're experiencing and whether the Anxiety Breakthrough Formula is genuinely the right fit. There's no pressure or obligation to continue.