Emetophobia is an intense fear of vomiting, feeling sick or seeing somebody else be sick.

For some people, even hearing the word, seeing sickness on television or knowing that somebody nearby feels unwell can trigger anxiety. Emetophobia is recognised as a type of phobia, and phobias can cause severe anxiety, physical sensations and avoidance.

You may spend much of your day trying to prevent something that might never happen.

You may check food carefully, avoid people who have been ill or become frightened by every sensation in your stomach.

The fear is real. The physical sensations are real. The effect on your confidence, relationships and everyday choices is real too.

You may know logically that the fear is out of proportion, but that does not make the automatic reaction disappear.

​You are not being silly, dramatic or difficult.

You feel frightened that you may be sick, even when there is no clear reason to believe it will happen.

You may limit what you eat, check dates repeatedly or avoid food prepared by other people.

You may ask other people whether food is safe, whether you look unwell or whether they think you will be sick.

You may worry that being sick would leave you trapped, embarrassed, unable to escape or unable to cope.

You may experience several of these difficulties together. Richard’s approach is personalised around how emetophobia affects you.

“Hi Richard,

Just wanted to say a big thank you for the last 7 weeks. This has been an amazing journey and feel that I am in a place that I have never been before. When I came to see you abut my emetophobia I was at my lowest I have ever been! The sessions have a huge impact in my life not only with my emetophobia but in my day to day life.

I can now see my future without the day to day worrying about sick!

Big thank you and I will be back for sure, as the hour on the couch is a great way to get perspective on all things challenging in life!

Thanks again
All the best
​Matt”

The fear is often kept going by a repeating pattern.

1. Something Triggers the Fear

You notice a stomach sensation, hear that somebody is unwell or encounter food or a situation that feels risky.

2. Your Mind Predicts the Worst

You think:

“What if I am going to be sick?”
“What if that food was not safe?”
“What if somebody is ill near me?”
“What if I cannot get away?”

3. Your Body Reacts

Anxiety may create nausea, tension, a dry mouth, dizziness or changes in your breathing.

These sensations can then feel like proof that the feared event is about to happen.

4. You Try to Feel Safe

You may avoid the food or situation, check your body, seek reassurance, leave early or stay close to an exit.

5. You Feel Temporary Relief

Once the situation has been escaped or avoided, the anxiety reduces.

6. The Fear Becomes Stronger Next Time

Your mind may learn that avoiding the situation protected you, making it feel even more dangerous in the future.

Avoidance and safety behaviours can reduce anxiety temporarily while helping a phobic pattern continue.

The problem is not that you are choosing to be frightened.

​It is that the response has become automatic.

The Anxiety Breakthrough Formula is Richard’s personalised eight-session programme for people who feel controlled by anxiety, fear and avoidance.

Rather than assuming that everybody experiences emetophobia in the same way, Richard begins by understanding your individual experience.

​Together, you may explore:

The aim is to help you understand your personal anxiety loop, respond differently to triggers and begin rebuilding trust in yourself.

​Your sessions will move at an appropriate pace and focus on changes that matter in your everyday life.

The complete eight-session Anxiety Breakthrough Formula programme is:

£997 Paid in Full

or

Three Monthly Payments of £333

The instalment option has a total cost of £999.

Before deciding, you can book a free 30-minute consultation with Richard.

This gives you the opportunity to explain how emetophobia affects you, ask questions and find out whether Richard believes the programme is suitable for your needs.

​There is no pressure and no obligation to go ahead.