The Anxiety Breakthrough Formula is a structured, eight-session coaching method built around one idea: anxiety is created, not innate, which means it can be un-created rather than managed for life. It draws together proven techniques from talking therapy, hypnotherapy, NLP and coaching into a single, repeatable process aimed at resolving anxiety at the root, not helping you get through it more comfortably.

Each session moves you a step closer to two things: finding where and how a specific anxiety pattern was created, and then working through the process that un-creates it. It isn't a run-through of your week, and it isn't a set of breathing techniques to reach for when things get bad. It's a defined sequence, session by session, with a clear direction from start to finish.

Most anxiety advice is a collection of individual tools: a breathing exercise here, a reframe there, that you're left to apply yourself, in the moment, for as long as the anxiety keeps showing up. The Anxiety Breakthrough Formula isn't a toolkit. It's a single process with a beginning and an end, aimed at removing the root rather than giving you better ways to respond to it once it's already there.

No, though it doesn't dismiss CBT either. CBT can genuinely help people work with anxious thoughts day to day. The difference is what each one is aimed at. CBT largely works with the thoughts and behaviours anxiety produces, in the present. The Anxiety Breakthrough Formula works further back, at the point the anxiety response was originally created, so the goal isn't better-managed thoughts. It's a different starting point altogether.

It's been built and refined through years of coaching people through anxiety directly, not developed in theory and then tested on clients. It's shaped by what actually creates change, session after session, for people who'd already tried therapy, apps, books, and CBT worksheets without the anxiety itself shifting.

Yes. The same underlying process applies whether what you're carrying is generalised anxiety, a specific phobia, panic attacks, or health anxiety. The pattern each one is built on is created the same way, so the same method applies to un-create it, adapted to what you're actually experiencing.

Book a free 30-minute consultation with Richard. It's a real conversation about what you're experiencing and whether the Anxiety Breakthrough Formula is genuinely right for you. There's no pressure or obligation to continue.