Anxiety coaching is worth the investment when it's measured against what actually changes, not against the number on its own. £997 (or three payments of £333) for the Anxiety Breakthrough Formula only makes sense once you know what you're comparing it to, so here's how to actually work that out for yourself, rather than take anyone's word for it.

Eight sessions that move you, step by step, toward finding where your anxiety was created and un-creating it, so the anxiety itself changes rather than your ability to get through it improving slightly. That's a different thing to pay for than most people assume "coaching" means, and it's worth being clear-eyed about the difference before you decide whether the price is worth it.

This is the real question, and it's more useful than the price on its own. When anxiety is resolved at the root, people tend to describe things like: not planning their day around what might trigger it, saying yes to things without running a risk assessment first, sleeping through the night instead of waking at 3am with their mind racing, and, maybe the biggest one, not feeling like they're the only one carrying it, all the time, alone.

​None of that shows up on a spreadsheet. But it's what the £997 is actually for.

This is the side of the equation people skip. Anxiety that's left unresolved doesn't stay free. It costs missed plans, strained relationships, energy spent on vigilance instead of on the people and things you actually care about, and, for a lot of people, years of paying for therapy, apps, and courses that help a little without ever quite fixing it. That's a real cost too. It's just one that gets paid quietly, in instalments, without ever showing up as a single number you have to look at and decide on.

Ask yourself what you'd actually do with your time, energy, and attention if the anxiety wasn't running in the background anymore. If the honest answer is "quite a lot," that's usually a sign the investment is about more than the £997. It's about what eight sessions could free up for the rest of your life. If you're not sure, that's a completely reasonable place to start from too.

Book a free 30-minute consultation with Richard. It's a real conversation about what you're experiencing and whether the Anxiety Breakthrough Formula is genuinely worth it for you. There's no pressure or obligation to continue.