The complete Anxiety Breakthrough Formula programme is £997 paid in full, or three monthly payments of £333 (£999 total). That covers eight sessions built around one method: finding the root of your anxiety and un-creating it, not managing it for the rest of your life.

​If you've read this far because you're trying to work out whether that number makes sense, keep reading. This article breaks down exactly what's included, what usually drives the cost of anxiety coaching up or down, and how to know if this is the right investment for you before you spend a penny.

For the Anxiety Breakthrough Formula specifically: £997 paid in full, or £333 a month for three months (£999 total). That's the whole programme, not a taster session or an ongoing subscription you have to keep renewing.

​Anxiety coaching more broadly varies a lot more than that, because "anxiety coaching" covers everything from a single hour with someone who has no formal method at all, right through to structured, root-cause programmes like this one. Anyone quoting you a price with no explanation of what it includes is worth being cautious of.

Eight sessions, working through the Anxiety Breakthrough Formula step by step, each one building on the last. This isn't a rundown of your week followed by a few breathing tips. Every session moves you closer to identifying where your anxiety was created and how to un-create it, so by the end you're not leaning on techniques to get through the day. The anxiety itself has changed.

​You also get direct access to Richard throughout, not a call centre or a rotating roster of coaches. That matters more than it might sound like it does. Anxiety responds to being understood by one person who's paying proper attention, not processed through a system.

Because it's built to finish. A £10-a-month app is priced for something you'll use indefinitely, because it's designed to help you sit with anxiety, not resolve it. Years of weekly sessions add up to many thousands of pounds over time precisely because they're structured around ongoing support rather than a defined endpoint.

​£997 for eight sessions is priced like what it is: a process with a start and an end, aimed at a specific outcome. You're not paying for a lifetime of carrying this. You're paying for it to be un-created.

Three things shape the price across the industry, not just here.

1:1 versus group. One-to-one work costs more because every session is built entirely around you: your history, your specific patterns, your pace. Group coaching can be a genuinely good option for some people, but it isn't personalised in the same way, and it shouldn't be priced as if it is.

Depth of the method. A coach working from a defined, structured methodology, one they can actually explain rather than a general chat and some breathing exercises, usually costs more than an informal or generic approach. You're paying for a process that's been proven to work, not for someone's best guess.

​Length of the programme. Genuinely resolving anxiety at the root takes more than one session, but it shouldn't take years either. Be wary of anything priced to run indefinitely with no clear finish line. That's often a sign the approach is built around ongoing support rather than resolution.

One-off. £997 (or the three-payment plan) covers the complete eight-session programme. There's no membership, no ongoing fee to keep the results, and no upsell waiting at the end. Once you've been through it, the work is done — because the anxiety has been un-created, not parked somewhere it can quietly come back.

One-off. £997, or the three-payment plan, covers the complete eight-session programme. There's no membership, no ongoing fee to keep the results, and no upsell waiting at the end. Once you've been through it, the work is done, because the anxiety has been un-created rather than parked somewhere it can quietly come back.

Book a free 30-minute consultation with Richard. It's a real conversation about what you're experiencing, your questions, and whether the Anxiety Breakthrough Formula is genuinely the right fit for you. There's no pressure and no obligation to continue.